How to Manage PPC in GoHighLevel

Pay-Per-Click (PPC) advertising is a powerful way to generate leads and drive traffic to your real estate wholesaling business. With GoHighLevel (GHL), you can efficiently manage your PPC campaigns, track conversions, and automate follow-ups. This guide will walk you through setting up, optimizing, and tracking PPC campaigns inside GoHighLevel.

To ensure accurate tracking of PPC performance, follow these steps:

📝 Steps to Connect:

1. Navigate to Settings > Integrations

2. Click on Google Ads or Facebook Ads

3. Authorize GoHighLevel to connect with your ad account

4. Select the account you want to sync

📌 Ensure your ad accounts are properly configured for tracking conversions.

✅ Google Ads Conversion Setup:

• In your Google Ads dashboard, create a new conversion action

• Choose Website as the conversion source

• Generate a tracking code (Global Site Tag or Google Tag Manager)

• Add the tracking code to your GoHighLevel funnel or website (Settings > Custom Scripts)

✅ Facebook Ads Pixel Setup:

• Set up the Facebook Pixel similarly for better tracking & retargeting

Once tracking is set up, build a funnel to capture leads from your PPC campaigns.

📌 Steps to Create:

1. Go to Funnels & Websites > Funnels

2. Click Create Funnel and name it accordingly (e.g., PPC Lead Gen Funnel)

3. Add a new step and choose a pre-built template or design from scratch

4. Optimize the page for conversions with clear CTAs, lead forms, and relevant ad copy

✅ Steps:

• Drag and drop a form element onto the landing page

• Customize fields (Name, Email, Phone, Property Interest, etc.)

• Enable form submissions to trigger automation workflows

• Create a Thank You page with a confirmation message

• Add options like booking a call, downloading a free guide, or joining a webinar

To maximize conversions, set up automated follow-ups.

📌 Steps to Follow:

1. Go to Automations > Workflows

2. Click Create Workflow and choose Start from Scratch

3. Set the trigger as Form Submission from the PPC landing page

✅ Follow-up Options:

• 📧 SMS & Email Drip Campaigns: Schedule a series of messages

• 📞 Call Reminders: Notify your sales team to follow up with leads

• 📅 Appointment Booking: Send an automated link for scheduling a call

• Assign scores to leads based on their engagement (e.g., clicking a link, opening an email)

• Prioritize high-value leads for manual follow-up

Tracking results is crucial for refining your PPC campaigns.

📌 Monitor Key Metrics:

• Click-Through Rate (CTR) 📌

• Conversion Rate 🎯

• Cost Per Lead (CPL) 💰

• Return on Ad Spend (ROAS) 🔥

✅ Testing Strategies:

• Experiment with different headlines, descriptions, and CTAs

• Run multiple ad variations and analyze performance in GoHighLevel reports

• Set up retargeting ads to engage leads who didn’t convert initially

• Use existing customer data to create Lookalike Audiences in Google Ads & Facebook Ads

Managing PPC in GoHighLevel simplifies tracking, automation, and follow-ups, ensuring you get the best return on investment. By setting up conversion tracking, building optimized landing pages, and automating follow-ups, you can significantly improve your PPC lead generation efforts.

🚀 Start implementing these steps today to scale your real estate wholesaling business effectively! 🎯