Introduction to Direct Mail Campaigns in GoHighLevel

Direct mail campaigns are a powerful way to reach motivated sellers and potential buyers in real estate wholesaling and investing. With GoHighLevel (GHL), you can streamline your direct mail efforts, track responses, and integrate them with your CRM for better lead management.

In this guide, we'll cover:
✅ What a direct mail campaign is
✅ Why direct mail works for real estate investing
✅ How to get started with direct mail in GHL

A direct mail campaign involves sending physical marketing materials—such as postcards, letters, or brochures—to targeted leads. Unlike email or digital ads, direct mail has a tangible presence that can capture a recipient’s attention more effectively.

📌 Higher Open Rates – Physical mail has a 90%+ open rate, compared to emails that often get ignored.
📌 Targeted Outreach – You can send mailers to property owners, distressed sellers, or absentee landlords.
📌 Less Competition – Since many investors rely solely on digital marketing, direct mail stands out.
📌 Personalized Approach – Handwritten letters or unique postcards can create a lasting impression.

To launch a successful direct mail campaign, you need:
✔️ A targeted mailing list
✔️ A well-designed mailer
✔️ A tracking and follow-up strategy

Start by identifying motivated sellers or buyers. You can:
🔹 Pull lists from county records, list providers (like PropStream), or your CRM.
🔹 Filter leads based on property type, equity, distress signals, or absentee ownership.
🔹 Upload your list into GHL for easy management and automation.

Your mailers should be eye-catching, concise, and action-driven. Consider using:
🖌 Postcards – Simple, bold, and effective for quick engagement.
📜 Letters – More personal, great for high-value prospects.
📊 Flyers or Brochures – Best for educating potential sellers about your services.

🔹 GHL allows you to integrate with print-on-demand services to automate your mail delivery.

To maximize your campaign’s effectiveness, set up:
📞 Call Tracking – Use unique phone numbers for each campaign to monitor response rates.
📲 SMS & Email Follow-Ups – Automate follow-up messages in GHL when a lead responds.
📊 CRM Integration – Store all responses and follow-ups within your REI Podio CRM for easy access.

🚀 Use a compelling message – Keep it simple, clear, and urgent.
📍 Make it personal – Handwritten elements or custom names can boost engagement.
📊 Test different mailer types – Try letters, postcards, or even handwritten notes to see what works best.
🔄 Follow up – Many leads require multiple touches before they take action.

Direct mail is a proven marketing strategy in real estate wholesaling and investing. When combined with GoHighLevel's automation tools, it becomes even more powerful.