Setting Up a Direct Mail Campaign in GoHighLevel

Once you understand the basics of direct mail marketing, it’s time to set up your first campaign in GoHighLevel (GHL). GHL allows real estate wholesalers and investors to automate direct mail efforts, track responses, and integrate follow-ups—all from one platform.

In this guide, we’ll walk you through:
✅ Uploading and managing your direct mail list
✅ Designing and personalizing your mailers
✅ Automating follow-ups and tracking responses

Before sending mailers, you need a well-targeted list of motivated sellers or buyers.

🔹 Gather Your Data – Use sources like PropStream, county records, or REI Podio CRM.
🔹 Clean Your List – Remove duplicate addresses and verify owner details.
🔹 Upload to GHL – Navigate to Contacts > Import Contacts, then map relevant fields like name, address, and property details.

✅ Pro Tip: Tag your contacts (e.g., “Absentee Owner,” “Pre-Foreclosure”) to segment your campaigns.

The success of your campaign depends on how engaging your mailers are. GHL lets you integrate with print services or export mailer-ready contacts.

📌 Postcards – Cost-effective, quick to read, and great for high-volume campaigns.
📌 Letters – Personal and persuasive, ideal for high-value leads.
📌 Flyers/Brochures – Best for educating sellers on why they should work with you.

✅ Use Eye-Catching Colors & Fonts – Make sure your message is easy to read.
✅ Personalize It – Address sellers by name for a higher response rate.
✅ Include a Clear CTA (Call to Action) – Example: “Call [Your Number] Today for a Cash Offer!”

🚀 Pro Tip: A handwritten-style font can boost response rates!

One of the biggest mistakes in direct mail marketing is not following up.

📞 Call Tracking: Assign a unique phone number to each mailer batch to measure responses.
📲 SMS & Email Follow-Ups: Set up automated texts or emails when a lead calls or visits your site.
📝 CRM Notes & Reminders: Automatically log lead interactions inside REI Podio CRM for easy tracking.

✅ Pro Tip: Set reminders to call leads who haven’t responded within a week!

To measure the success of your campaign, use key performance indicators (KPIs):

📊 Response Rate: How many people called back?
💰 Conversion Rate: How many deals closed from this mailer?
📍 ROI Calculation: Compare your campaign cost vs. the profit from deals closed.

🔹 Use GoHighLevel’s reporting tools to track and refine your strategy.

Setting up a direct mail campaign in GoHighLevel takes the guesswork out of real estate marketing. With automation, tracking, and CRM integration, you can turn mailers into highly targeted lead-generation machines. 🚀