Creating a Cold Call Script for your Real Estate Business

Cold calling remains one of the most effective ways to generate off-market real estate deals. Whether you’re wholesaling or investing, having a structured cold call script can significantly improve your conversation flow, engagement, and conversion rates.

In this guide, we’ll walk you through how to create a powerful cold call script in GoHighLevel (GHL) to maximize your success.

A well-structured script helps you:
✅ Stay confident and professional throughout the call.
✅ Keep the conversation focused on gathering important information.
✅ Handle objections smoothly with pre-planned responses.
✅ Qualify leads faster and move them into the sales funnel efficiently.
✅ Improve conversion rates by following a tested process.

A successful script should be structured into the following parts:

🔹 Greet the Seller: "Hi [Seller's Name], this is [Your Name] with [Your Company]. How are you today?"
🔹 State Your Purpose Clearly: "I'm reaching out because we’re buying properties in your area and wanted to see if you’d be open to a quick, no-obligation cash offer."

Use open-ended questions to qualify the seller:
✔️ "Can you tell me a little about the property?"
✔️ "Why are you considering selling?"
✔️ "How soon are you looking to sell?"
✔️ "Do you have a price in mind?"
✔️ "Is the property currently occupied?"

💡 Objection 1: "I'm not interested."
🔹 "I totally understand! Before I go, may I ask what’s holding you back?"

💡 Objection 2: "I need to think about it."
🔹 "That makes sense! Just so I can provide you with the best offer, what’s the most important factor in your decision?"

💡 Objection 3: "I already have a Realtor."
🔹 "That’s great! Many of the sellers we work with choose to save on commissions by selling directly. Would you be open to discussing your options?"

🔹 "It sounds like we may be a great fit. I’d love to set up a quick property evaluation. Are you available [suggest date & time]?"
🔹 If they’re interested, schedule a follow-up appointment in GoHighLevel (GHL).

To streamline your cold calling process, GHL allows you to:
📌 Use Power Dialer – Call multiple leads efficiently.
📌 Automate Call Logging – Save call notes & statuses automatically.
📌 Trigger SMS/Email Follow-Ups – Keep leads engaged even after the call.
📌 Assign Calls to Team Members – Route calls based on lead type & urgency.

💡 Practice your script – The more natural you sound, the better.
💡 Stay friendly & professional – Build rapport before pitching.
💡 Use active listening – Respond to the seller’s needs & concerns.
💡 Follow up consistently – Many deals close after multiple conversations.
💡 Track call performance – Use GHL’s reporting to optimize your approach.

Cold calling is a skill that improves with time and practice. With a structured script, smart automation through GHL, and consistent follow-ups, you’ll convert more motivated sellers and close more deals.