Introduction to Cold Calling Campaigns for your Real Estate Business

Cold calling remains one of the most effective lead generation strategies in real estate wholesaling and investing. It allows you to:
✅ Directly engage with motivated sellers and buyers
✅ Overcome objections in real time
✅ Build rapport and trust
✅ Qualify leads quickly
✅ Generate off-market deals before competitors

With GoHighLevel (GHL), you can streamline and automate cold calling campaigns, making them more efficient and scalable.

Before you start dialing, ensure your leads are imported into GHL. You can:

• Manually upload a lead list.

• Integrate with PPC, social media ads, and forms for lead capture.

• Use Zapier or API integrations to pull leads from other CRMs.

• Segment your leads based on motivation, property type, or location.

• Use tags like "New Lead," "Warm," "Hot Seller," or "Follow-Up Needed" to categorize them.

• Set up pipeline stages (e.g., New Lead → Contacted → Follow-Up → Appointment Set).

GHL allows seamless cold calling campaigns with integrated dialers such as:
✅ SmrtDialer – Power dialer for high-volume calling.
✅ GHL's Built-in Dialer – Simple and effective.
✅ Third-Party Integrations – Connect tools like CallRail, Twilio, or JustCall.

To ensure consistency and follow-ups, set up a cold calling workflow:
✅ Trigger: A new lead enters the system.
✅ Step 1: Auto-assign the lead to a team member.
✅ Step 2: Call the lead (automatically dialed).
✅ Step 3: Log the call outcome (Interested, Not Interested, Follow-Up).
✅ Step 4: If no answer, schedule an automated follow-up SMS or email.
✅ Step 5: Move the lead through the pipeline based on the conversation.

• Start with a strong opening:
  "Hi [Seller's Name], this is [Your Name] from [Your Company]. I saw that you might be interested in selling your property—do you have a few minutes to chat?"

• Qualify leads with key questions:

• "What’s your reason for selling?"

• "How soon are you looking to sell?"

• "What’s the condition of the property?"

• "What price are you hoping for?"

• Handle objections effectively:

• "I’m not interested." → "I totally understand. Just curious, what’s stopping you from selling right now?"

• "I need to talk to my spouse." → "That makes sense! When would be a good time for us all to chat together?"

• Close with the next step:

• "Sounds like we might be a good fit! Let’s set up a time for a property visit or offer discussion."

Many sellers won’t say “yes” on the first call, so follow-ups are key! With GHL, you can:
✅ Send automatic SMS & email reminders after a call.
✅ Schedule follow-ups with time delays (e.g., 3 days, 7 days, 14 days).
✅ Use voicemail drops to keep leads engaged.
✅ Set up call-back reminders for acquisition managers.

🚀 Pro Tip: The "Todays Follow-Ups" view in GHL helps track follow-up calls so no lead is forgotten.

GHL provides call tracking and analytics to measure success.

• Monitor KPIs like:
  📌 Number of calls made per day
  📌 Contact rate (answered vs. unanswered calls)
  📌 Conversion rate (leads → appointments → deals)
  📌 Call durations & lead response times

• A/B test scripts to see what gets the best responses.

• Refine lead lists by removing unqualified leads and focusing on high-converting ones.

Cold calling, when combined with GHL’s automation and tracking, becomes a powerful tool for wholesaling and investing success. By systemizing your campaigns, leveraging automation, and continuously improving your approach, you can maximize deal flow and scale your real estate business effortlessly.