Setting Up a Cold Call Campaign in GoHighLevel for your Real Estate Business
Shah Zaman
Last Update hace 3 meses
Cold calling remains one of the most effective marketing strategies for real estate wholesalers and investors. When done right, it helps you connect with motivated sellers, build rapport, and secure profitable deals.
GoHighLevel (GHL) makes managing cold call campaigns easier by integrating SmrtPhone, Power Dialers, and Call Tracking into your workflow. This guide will walk you through setting up a cold calling campaign in GHL to maximize conversions and keep your pipeline full.
1. Why Use GoHighLevel for Cold Calling? 🤔With GHL, you can:
✅ Automate Lead Follow-Ups – Auto-trigger texts and emails after a call.
✅ Use a Power Dialer – Call leads in bulk with minimal downtime.
✅ Record & Track Calls – Monitor call performance and train your team.
✅ Tag & Segment Leads – Organize leads for better follow-up strategies.
✅ Schedule Callbacks – Automatically remind your team to follow up.
Before launching your campaign, ensure your dialer is ready:
Navigate to Settings > Phone Numbers.
Purchase a local or toll-free number to build trust with sellers.
Enable call recording for quality assurance and training.
Set up a caller ID to improve answer rates.
Go to Contacts and click Import Contacts.
Upload your lead list in CSV format (including name, phone, and property details).
Assign tags like “Cold Call Campaign” or “Motivated Seller” for segmentation.
Navigate to Opportunities > Pipelines and click Create New Pipeline.
Define stages such as:
New Lead
Attempted Contact
Interested Seller
Follow-Up Needed
Deal Under Contract
Automate movement between stages based on call outcomes.
Having a solid script increases confidence and consistency. Here’s an example:
📞 Opener: "Hi [Lead’s Name], this is [Your Name] with [Company]. I’m reaching out because we’re looking to buy properties in your area. Have you ever considered selling your property?"
📌 Handling Objections:
❌ "I’m not interested." → "I completely understand! Just curious, if you ever were to sell, what would be your asking price?"
❌ "I need more time." → "Totally fine! Can I follow up in a few months?"
Set up automated SMS and email sequences for leads who don’t answer.
Use voicemail drops for missed calls.
Schedule call reminders in Google Calendar & GHL Tasks.
Start calling using the Power Dialer to speed up outreach.
Track call metrics under Conversations > Call Reports.
Listen to recorded calls for training and improvement.
🔥 Use Local Numbers – Increases answer rates.
🔥 Call at the Right Time – Best hours are 8-10 AM & 4-6 PM.
🔥 Follow Up Consistently – Majority of deals happen after multiple contacts.
🔥 Stay Confident & Friendly – People respond to a natural tone.
🔥 Tag & Segment Leads – Helps prioritize motivated sellers.
A well-structured cold call campaign in GHL can help real estate wholesalers and investors consistently find motivated sellers and close more deals. By integrating automation, tracking, and smart follow-ups, you’ll maximize your success and efficiency.
🚀 Start your cold calling campaign today and turn conversations into contracts!