How to Create an Email Campaign in GoHighLevel for Real Estate Wholesaling & Investing

Creating an effective email campaign in GoHighLevel (GHL) allows real estate wholesalers and investors to automate lead nurturing, follow-ups, and deal promotions. In this guide, we’ll walk through the step-by-step process of setting up a high-converting email campaign in GHL.

✅ What you’ll learn:

• Setting up an email campaign in GoHighLevel

• Crafting an effective email sequence

• Automating follow-ups for maximum response rates

1️⃣ Log in to GoHighLevel and navigate to Marketing > Campaigns in the left-hand menu.
2️⃣ Click on "Create Campaign" and select "Email Campaign."
3️⃣ Name your campaign based on its purpose (e.g., “Motivated Seller Follow-Up”).

✅ Pro Tip: Keep your campaign names organized so you can easily track their performance later.

In GoHighLevel, you can set up a single email or a drip sequence to keep engaging your leads.

📩 For one-time email campaigns:

• Click "Add Email" and craft your message.

• Set your subject line (e.g., “Cash Offer for Your Property – Let’s Talk!”).

• Write a compelling email body (keep it short, personalized, and action-driven).

• Add a Call to Action (CTA) like “Click Here to Schedule a Call” or “Reply to This Email”.

🔄 For automated drip campaigns:

• Click "Add Step" to schedule multiple emails over time.

• Adjust the timing (e.g., send the second email 2 days after the first).

• Personalize each email based on the lead's stage in your pipeline.

🚀 Pro Tip: Use dynamic variables like {FirstName} to make each email feel personal.

Automation ensures that your emails are sent based on specific lead actions or triggers.

🔹 Common triggers for real estate campaigns:

• New Lead Added – Automatically start an email sequence when a new lead enters your system.

• Cold Lead Re-Engagement – Trigger emails when a lead hasn't responded in a set timeframe.

• Appointment Follow-Up – Send an email after a booked or missed appointment.

💡 How to set triggers:
1️⃣ Go to "Automations" in GoHighLevel.
2️⃣ Click "Create Workflow" and set conditions for when emails should be sent.
3️⃣ Add actions like “Send Email” and define follow-up steps.

✅ Pro Tip: Always include a phone call or SMS follow-up step to maximize conversions.

Before going live, test your email campaign to ensure everything is working as expected.

✔ Send a test email to yourself to check formatting and deliverability.
✔ Ensure all links (appointment booking, property listings, etc.) are working.
✔ Check that your automation triggers fire correctly.

When everything looks good, click “Start Campaign” and let GoHighLevel handle the rest! 🎉

📊 GoHighLevel provides analytics to track email open rates, click-through rates, and replies.

🔹 Key metrics to watch:

• Open Rate – Measures how many recipients opened your email.

• Click-Through Rate (CTR) – Tracks how many people clicked a link inside your email.

• Reply Rate – The percentage of recipients who responded.

🚀 Pro Tip: If open rates are low, test different subject lines. If reply rates are low, adjust your CTA to be more direct.

Setting up email campaigns in GoHighLevel is a game-changer for real estate wholesalers and investors. Automation + personalization = more closed deals with less effort.