Tips for Writing Effective Emails for Real Estate Wholesaling & Investing

Writing compelling emails is essential for converting leads into deals in real estate wholesaling and investing. Whether you're sending cold emails, follow-ups, or appointment reminders, your emails should be clear, engaging, and action-driven.

✅ What you’ll learn in this guide:

• How to craft attention-grabbing subject lines

• Writing persuasive email content that converts

• Best practices for formatting and structuring emails

• Common mistakes to avoid in real estate email marketing

Your subject line is the first thing your recipient sees. If it doesn't grab attention, your email might never get opened!

🔥 Effective real estate subject lines:
✔ "Interested in Selling Your Property? Get a Cash Offer Today!"
✔ "We’re Buying Homes in [City]! Quick & Easy Process"
✔ "Avoid Foreclosure – We Can Help!"
✔ "Follow-Up: Cash Offer for Your Property"

✅ Pro Tip:
Keep it short (under 50 characters), clear, and curiosity-driven. Adding urgency (e.g., "Limited Spots Available") can also boost open rates.

People are more likely to engage when an email feels like it was written specifically for them.

🔹 Use Dynamic Variables:
Instead of saying, "Hello Homeowner," use "Hi {FirstName}," to personalize your emails in GoHighLevel.

🔹 Mention their property or situation:
✔ "I noticed your property at [Property Address]…"
✔ "We specialize in helping homeowners facing foreclosure…"

🚀 Pro Tip: The more personal your email feels, the higher the response rate!

Your leads don’t have time to read long emails. Keep it short, clear, and to the point.

📩 Example of a simple, effective email:

Subject: Quick Cash Offer for Your Property

Hi {FirstName},

I’m reaching out because we’re buying homes in [City], and I wanted to see if you’d be open to a no-obligation cash offer for your property.

We can close quickly, with no commissions, fees, or repairs needed.

Let’s chat! Reply to this email or click here to schedule a call: [Insert Link]

Looking forward to hearing from you!

Best,
[Your Name]
[Your Company Name]

✅ Pro Tip: Use one clear Call-to-Action (CTA)—don’t overload with too many links or options.

Nobody likes reading a huge wall of text. Make your emails easy to scan by following these tips:

🔹 Use short paragraphs (2-3 sentences max)
🔹 Use bullet points to highlight key benefits
🔹 Bold important information
🔹 Include white space to improve readability

🚀 Pro Tip: More white space = higher engagement rates!

Your email should always have a clear action you want the lead to take.

🔹 Examples of strong CTAs for real estate:
✔ "Click here to book a call" (link to appointment scheduler)
✔ "Reply with your best time to chat"
✔ "Fill out this quick form for a free cash offer"

✅ Pro Tip:
Make the CTA stand out by using bold text or buttons when possible!

📱 Over 60% of emails are opened on mobile devices!

✔ Use a responsive email template in GoHighLevel
✔ Keep subject lines short so they don’t get cut off
✔ Avoid large images that take time to load

🚀 Pro Tip: Send yourself a test email and check how it looks on mobile before sending it out!

🚫 DON’T:
❌ Use spammy words like “FREE MONEY,” “ACT NOW,” or “100% GUARANTEED”
❌ Write long, overwhelming emails
❌ Send emails without testing how they appear in different inboxes

✅ DO:
✔ Test different subject lines to see what works best
✔ Use personalization for higher engagement
✔ Keep emails short and easy to read

Mastering email writing will boost your response rates and lead conversions in real estate wholesaling and investing. By using compelling subject lines, clear messaging, and strong CTAs, you’ll get more motivated sellers and buyers to take action.