Using Automation in Email Campaigns for Real Estate Wholesaling & Investing

Automation can transform your email marketing by saving time, increasing engagement, and ensuring no lead falls through the cracks. GoHighLevel (GHL) makes it easy to set up automated email sequences, follow-ups, and nurture campaigns for your real estate wholesaling and investing business.

✅ What you'll learn in this guide:

• The benefits of email automation

• How to set up automated campaigns in GHL

• Best practices for real estate email automation

Manually sending emails is time-consuming and inconsistent. Automation allows you to:

🚀 Save time – Emails go out automatically based on triggers
📈 Increase conversions – Follow up with leads at the right time
📬 Stay top-of-mind – Nurture leads who aren’t ready to sell yet
⏳ Never miss a follow-up – No more forgetting to reach out!

💰 Lead Nurture Sequences – Build trust with cold leads
📆 Appointment Reminders – Reduce no-shows
📢 Cold Outreach Follow-Ups – Increase responses from sellers
🔥 Reactivation Campaigns – Reach out to old or inactive leads
🎉 Welcome Emails – Introduce yourself to new contacts

🔹 Example:
When a seller fills out your contact form, they receive:
✅ Instant confirmation email: "Thanks for reaching out! We'll be in touch soon."
✅ Follow-up email in 24 hours: "Did you get my last message? Let’s connect!"
✅ Final reminder after 3 days: "Still interested in a cash offer? Let’s talk."

Follow these simple steps to create an automated email sequence:

Go to Automation → Workflows and click "Create New Workflow."

Choose what starts the email automation. Common triggers:
✔ Form Submission – A lead submits their details
✔ Tag Added – You mark a lead as "New Seller Lead"
✔ Pipeline Stage Changed – A lead moves to "Interested"

📧 Click "Send Email" and write your email content.
🕒 Use delays (e.g., send the next email 1 day later).
🔄 Add conditional logic (e.g., If no reply, send a follow-up).

✅ Preview your emails
✅ Send test emails to yourself
✅ Activate the workflow when ready!

✅ Keep emails personal – Use the recipient's name
✅ Time emails strategically – Don't send too frequently
✅ Use strong subject lines – To increase open rates
✅ Monitor & optimize – Check email stats in GHL

🚀 Pro Tip:
Use A/B Testing to compare different subject lines and email content to see what gets the best response!

Automating your email campaigns will help you close more deals with less effort. By setting up workflows in GoHighLevel, you can stay in touch with leads, follow up consistently, and increase conversions in your real estate wholesaling business.